Social Media is a relatively new channel for web marketing, and is completely unique from traditional advertising methods.
More focused on personality marketing, interaction, infotainment and viral content, Social media’s real utility for business is that it lets your customers sell your business to their social contacts.
This is where the effects of your commitment to customer satisfaction are multiplied. Your customers can rave about their great experience with your business, and their friends will usually take notice.
Another benefit of Social Media is from a branding perspective. It allows you to stay in your customer’s mental periphery without costly television, print or billboard advertising, and in a way that is unobtrusive and therefore not ignored.