Why Search Engine Optimisation (SEO)?
For most websites, search engines like Google or Yahoo are the biggest source of new, targeted traffic.
Search is second only to email as the most common online activity.
There are, of course, any number of ways people on the internet gather information. However, unlike “viral” mediums like Twitter and Facebook, a user who is searching is a far more focused and valuable visitor.
Here is an example: what, exactly, do you think a person who types “tennis club membership burwood” into Google intends to do?
That’s right. They’re looking to spend money on a local club membership that is an area that is most convenient for them.
They are the most valuable visitor that a local tennis club could attract to their website.
What we aim to do is help your website get as much relevant traffic as it can, so you can improve your bottom-line and your visitors can more easily find the information, services and products they are actively searching for.
Everybody wins.
How Do We Do We Improve Your Rankings?
There are two main areas of SEO; on-page optimisation and off-page elements. We optimise and establish both factors for your target keywords and market.
On-page optimisation involves ensuring that your website is standards compliant; has relevant, keyword-targeted content; is accessible by the search engines; has canonical URLs; has correct meta-tags, and; a whole host of boring but relatively simple requirements. If you have a good web designer (and if you don’t, we can arrange one for you) and have created content that is relevant and appealing for your market, the changes we have to make should be minor and relatively easy.
It’s also only about 25% of the puzzle.
The most important aspect of SEO are off-page elements. SEOmoz’s Biennial Search Ranking Factors report demonstrates that how other websites relate to your site is far more important than any one thing you can do on your own site.
By implementing the latest linking techniques and getting you valuable, high-quality links we can improve the authority of your website in the search engines.
Through a systematic process of link building, article marketing and website optimisation, we can increase your authority footprint in the search engines.
We can get you more, targeted, search visitors to your page.
More visitors means more customers and more sales.
To find out more, get in contact with us today.